Discovery
Before starting any campaigns, we will take the time to understand your target market and your business goals. We will look into things like: target CPA, user demographics, keywords, geographic dynamics, and more.
Setup
We use the data to create highly segmented campaigns, with many different keyword concepts and ads that are customized toward your customer acquisition strategy. This segmentation is crucial in figuring out what keywords and ads will drive the most profitable customers to your website. We’ll also set up detailed tracking of results, so that you know exactly how your campaigns are performing.
Optimization
We track your campaign performance and make adjustments based on the data, with the goal of increasing profitability and adjusting to ever changing trends in your advertising ecosystem. We have tools at our disposal to track and measure different metrics. We can evaluate how end users are interacting with your website.
We have Web developers on staff to evaluate opportunities for search engine optimization. Not only do you have to monitor your campaigns, Ad text and Ad relevancy but you must make sure that your website meet the requirements of SEO and Google Bot monitoring.
There is a laundry list of processes, requirements, and procedures that have to be deciphered for clients, but we gladly except that challenge. Rest easy with a hard working staff that value your business and its growth. Use a company that you can trust and uphold the standards of integrity and values of American ideology.