Analytics makes it easy to understand how your site and app users are engaging with your content, so you know whatâs working and whatâs not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.
Whatever your industry â travel, automotive, healthcare, or beyond â Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics is built to work with Googleâs advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Discover all the ways that Analytics helps you turn data into insights â from detailed reporting tools to intelligent data analysis and more.
Put simply, Google Analytics is the most popular tool you can use to measure those visitors. Though, you shouldn’t use a tool because it is popular. Google’s tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. They want to use data to make informed business decisions.
Data is only useful if you can make sense of it. Therefore, the data visualization offered by Google Analytics is the second reason to use it. This platform presents the metrics in various forms: lists, charts, graphs, pie charts, spreadsheets, and moreâallowing you to see how your website is performing. With enough knowledge, you can create dashboards to display the metrics that are most important to your businessâs goals.
While data visualization allows you to make sense of data, reporting allows you to draw conclusions from it. By comparing metrics within the data, you can gather further insights and identify causes and correlationsâanother reason why Google Analytics can benefit your business.
With the platformâs reporting capabilities, you can collect, present, and compare any data set or combination of data sets. Report on content relevancy, traffic sources, traffic volume, date ranges, campaign conversions, and more. Use Google Analytics to make data-driven decisions and share supporting information with other decision makers. The fourth reason why Google Analytics is useful is that the data it collects is ongoing and in real time. This means that you can create reports, compare metrics, and check performance on whatever basis you wantâhourly, daily, monthly, yearly, year over year, quarter over quarter. You can associate traffic changes with specific campaigns, take note of trends across certain time frames, and cater reports to your companyâs reporting periods. You can also take note of peak times for your target audience, such as whether certain pages, or blog posts gather more interest at certain points of the week, month, or year.